Businesses Without a Website in Türkiye: The Data and the List
Of 196 Turkish Google Maps listings, 78 had an empty website field. That is 39.8%, the fifth highest share of the 20 countries we measured.
The headline is not the rate, though. It is the quality of that rate. 69 of those 78 listings carried a phone number: 88.5%. The gap is smaller than Mexico's, but almost all of it is workable.
Download the country presence data or compare it with our website gap by country.
Where Türkiye sits
| Country | Listings | No website link | No website, has phone |
|---|---|---|---|
| Mexico | 143 | 68.5% | 46.9% |
| Argentina | 155 | 41.3% | 27.7% |
| Türkiye | 196 | 39.8% | 35.2% |
| Italy | 138 | 32.6% | 27.5% |
| Spain | 111 | 28.8% | 24.3% |
| Germany | 150 | 10.0% | 10.0% |
Read the second column and Türkiye and Argentina look nearly identical. Read the third and seven and a half points separate them, with Türkiye ahead of a country that has the bigger gap.
Reachability is what makes the difference. 92.9% of the Turkish listings carried a phone number, and only 4.6% had neither a site nor a phone. In Mexico that second figure is 21.7%. One fifth of a Mexican list is dead on arrival; one twentieth of a Turkish one is.
| Listing state | Listings | Share |
|---|---|---|
| Website and phone | 113 | 57.7% |
| No website, has phone | 69 | 35.2% |
| Website but no phone | 5 | 2.6% |
| Neither website nor phone | 9 | 4.6% |
In Türkiye, a filled field really is a site
This is the second thing that sets a Turkish list apart, and it cuts work directly.
Of the 118 Turkish listings with a website, only 4, or 3.4%, pointed at a social profile rather than an owned domain. The same figure is 42.2% in Mexico and 38.5% in Argentina.
The practical consequence: on a Mexican or Argentinian list you have to open the filled website fields one by one and ask whether this is a real site or a Facebook page, because nearly half of them are a Facebook page. On a Turkish list you can skip that step. The empty field already marks the real gap.
The full classification of link destinations is in our website destination study.
The reverse does not hold, though: an empty field does not prove a site is absent. The business may have one and simply never linked it. A quick name search before you call takes seconds and saves you from opening the conversation with the wrong sentence.
The category matters more than the province
Inside one market, the label Google assigns to a listing moves the result more than any other variable. These are the no-website shares by category across the full sample:
| Google category | Listings | No website link |
|---|---|---|
| Breakfast restaurant | 18 | 72.2% |
| Family restaurant | 35 | 65.7% |
| Bar & grill | 15 | 60.0% |
| Fast food restaurant | 39 | 43.6% |
| Restaurant | 622 | 29.7% |
| Dentist | 949 | 29.7% |
| Dental clinic | 447 | 11.9% |
| Italian restaurant | 63 | 7.9% |
The bottom rows have large samples and are reliable; the top rows are small and their percentages move on a few cases. The pattern is clear regardless: the plain, common label concentrates the gap and the upmarket label does not.
"Dentist" against "Dental clinic" is the cleanest example. Both are dentists. One comes in at 29.7% and the other at 11.9%. Same street, same profession, a two-and-a-half-fold difference.
How to build the list
- Pick Türkiye and the city. Istanbul, Ankara, Izmir, Bursa and Gaziantep are good starting points on volume alone.
- Pick the exact category rather than the generic one. "Family restaurant" or "Breakfast restaurant" returns a very different hit rate from "Restaurant".
- Run a small test search and check the real ratio before spending the whole budget.
- Export to CSV with the website and phone columns.
- Keep the rows where website is empty and phone is filled. In Türkiye that is roughly a third of the list.
To target one district of a city, draw a polygon on the map. There is no postal-code filter and no radius filter, so the polygon is the tool for that job.
The full workflow with screenshots is in the guide to finding businesses without a website, and what to do next is in the guide to selling web design to local businesses.
Who to start with
Once the list is filtered, order matters more than the script. Two signals help, and both are already on the listing.
High reviews and no website. A business that works and is leaving money on the table. The best prospect on the list. 86.7% of the Turkish listings carried reviews, so this signal is available across most of it.
Low reviews and no website. Plentiful and small-budget. In our Madrid restaurant analysis, 75.0% of venues with fewer than 50 reviews had no site, but a quarter of that same group had no phone number either. Good for volume, not for a fast close.
The middle band is where deals close: businesses turning over enough to justify the spend with nobody running their digital side. The detailed breakdown by review band is in the restaurants without a website analysis.
The limits of the data
The Turkish figure rests on 196 listings. It is not a national statistic; it is a convenience sample weighted toward food service and dental practices. If your own segment sits far from that mix, your rate will differ.
The right way to use it is as a reference point, not a target. Run a hundred-listing test in your own city, count how many have an empty website field and a filled phone field, and compare the result with the 35.2% here. The gap between the two tells you whether your category choice is right.
FAQ
What share of Turkish businesses has no website?
In our sample of 196 Turkish Google Maps listings, 78 had an empty website field: 39.8%. That is the fifth highest of the 20 countries we measured. The sample is a convenience sample weighted toward food service and dental practices, so treat it as an order of magnitude rather than a national rate.
How many of those businesses are reachable?
69 of the 78 listings with no website, 88.5%, carried a phone number. Against the whole sample that works out to 35.2%. For comparison: Mexico has a far bigger website gap at 68.5%, but only 68.4% of that gap is reachable by phone. Türkiye has the smaller gap and the better one.
In Türkiye, does a filled website field really mean an owned site?
Usually yes. Of the 118 Turkish listings with a website, only 4, or 3.4%, pointed at a social profile instead of an owned domain. In Mexico that figure is 42.2% and in Argentina 38.5%. So on a Turkish list you do not need to open every filled field to check whether it is a real site: the empty field already marks the real gap.
Which cities can I pull a list from?
Search runs by country, province, city and category, and Turkish cities are covered. Istanbul, Ankara, Izmir, Bursa and Gaziantep work as starting points on volume alone. To narrow down to one part of a city, draw a polygon on the map. There is no postal-code filter and no radius filter.
Can I get email addresses for businesses with no website?
No. A Google Maps listing has no email field, and enrichment pulls the address from the business website. No site means no email. The channel for that group is the phone, and 92.9% of the Turkish listings carried one.
Getting started
Pick a city and a plain category, export a hundred listings and count how many have an empty website field and a filled phone field. If you land near the 35.2% in our sample, your category choice is right. If you land well below it, the label is too upmarket.
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